英语词汇“整合行銷傳播”的翻译、意思、用法、释义-英汉汉英双解词典-良福网

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词汇	整合行銷傳播
释义	整合行銷傳播 zhěng hé xíng xiāo chuán bò整合买卖双方需求的传播方式。此一方式具有买卖双方交换和分享资讯机能的双向沟通，配合各种形式的资料库，将可提供厂商修正策略所须的资讯，而达到消费者与厂商双赢的境界。
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